Necklace Lou II - 24K Gold Plated

GISEL B, established in 2015 by Clémence Masson, is a French jewelry brand committed to delivering high-quality, handcrafted pieces made in France, while keeping them affordable for a broad audience.

In 2021, GISEL B took a groundbreaking step by introducing a line of inclusive and unisex jewelry.

May 2021 saw the launch of a unique collection that blends knitwear with cultured pearls. This collection represents a significant milestone for designer Clémence, who has always aimed to make jewelry a fashion statement rather than a marker of status or division.

Photographer Marine Barian's vision brought their campaign into prestigious publications like Cosmopolitan, Vogue, and Elle.

Clémence Masson, originally from the Normandy coast, grew up surrounded by art and music. She learned sewing from her grandmother Gisèle, a seamstress skilled in Calais lace. With a passion for politics, Clémence studied Human and Political Sciences in Lille, focusing on communication and business creation.

After a stint in child welfare, Clémence founded GISEL B in 2015, aiming to offer high-quality, artisanal, and fashionable jewelry. She has since taken the brand international, advocating for a more transparent jewelry industry.

In 2022, Clémence also became a marketing and communication professor at Aix Marseille University.

Since its inception, GISEL B has prioritized high environmental responsibility.

In 2019, the brand focused on transparency by detailing product sheets and clarifying the origins of materials and finishes, revealing that over 80% are European-sourced.

In 2021, GISEL B transitioned to recycled gold to enhance sustainability. Learn more about recycled gold.

Since 2020, all packaging has been recycled and recyclable. The bags are made of organic cotton without chemical dyes. In 2021, waste treatment was integrated with Leko.

Numerous actions have been implemented to minimize environmental impact.