Polar Star - The brand

Polar Star is a French sock brand with a Nordic heart. Founded in Paris in 2020, it takes its inspiration from Scandinavian winters: thick, soft socks in patterns that feel like a cabin by a fjord, each one named after a Nordic first name or word. Ragnar, Ada, Magnus, Honninka: you choose a pair the way you would choose a character.

The idea is simple and the brand sticks to it. Warm socks for the cold months, in sizes 36/41 and 41/46, knitted in a soft cotton blend that keeps its shape, certified OEKO-TEX Standard 100 and sold at a price that makes them an easy gift. Next to the warm socks there are the pilates and yoga socks: ankle socks with a silicone grip, in soft solid colours and a few playful prints, for the mat and for around the house.

Polar Star is sold in more than 450 shops across Europe and is now also at LAUDEEN. We chose it because it does what we like best: a small, useful thing made beautiful. Find the display in the store on Tolpoortstraat, or order online and we ship from Deinze.