Jeans | Melo | Ivory

Available in store and shipping from Friday 13 November.

Mid-waist jeans with a wide leg in 100% cotton — relaxed, clean and easy to wear. In ivory they brighten a winter wardrobe and carry straight into spring.

Pair with the Maryann or Muna stripes.

Extra info

• Colour: Ivory
• Composition: 100% Cotton
• Regular fit, true to size
• Mid waist, wide leg
• Care: gentle wash, hang dry, do not tumble dry, iron on low
• Made in China
• Noella is a Danish fashion brand — exclusively at LAUDEEN in the Deinze region

Noella is a Danish fashion brand with a clear idea of what a good wardrobe needs: easy pieces that feel considered. The starting point is Scandinavian minimalism, but never the austere kind — there is always a twist. A rib where you expect a flat knit, an unexpected colour, a stripe, a sleeve with a bit of volume.

Noella designs its own collections from colour and fabric to fit, which is why the pieces hang well, wear well and sit at a price that still feels fair. Four collections a year, with quick express drops in between, so there is always something new on the rail — and the knits in soft alpaca blends come back season after season.

We chose Noella as the first clothing brand at LAUDEEN because it does what the rest of the shop does: it makes everyday life a little more beautiful without trying too hard. Noella is exclusive to LAUDEEN in the Deinze region — come and try the collection on in the store on Tolpoortstraat, or order online and we'll ship it from Deinze.

Noella fits true to size: order the size you normally wear. Each product page tells you whether the piece has a regular or a loose fit.

• Woven pieces (dresses, trousers, jeans, jackets, tops) come in single sizes: S, M, L, XL, XXL.
• Knits come in combined sizes: XS/S, S/M, M/L and L/XL. They are designed with a relaxed fit, so if you are between sizes and like it close to the body, take the smaller one; for an easy, slouchy look, the larger.
• Noella is a Danish brand — sizing follows the European standard (S = 36, M = 38, L = 40, XL = 42, XXL = 44).

Not sure? Send us a message on WhatsApp (+32 9 496 10 86) with your usual size and we'll advise, or drop by the store in Deinze to try it on. Wrong size? See our shopping guide for exchanges and returns.

Good clothes last longer when you treat them gently. The exact care for each piece is on its label and on the product page; these are the general rules for Noella's fabrics.

• Alpaca and wool-blend knits — wash by hand or on a wool programme at 30°, lay flat to dry and never tumble dry. A little pilling is normal with alpaca; a fabric comb takes it off in a minute. Store folded, not on a hanger.
• Lyocell (Melvine Pants, Marciannah Jacket) — wash only when really needed, cool and gentle, dry flat. The fibre is soft and drapes beautifully precisely because it is delicate.
• Corduroy and cotton — wash inside out at 30°, hang to dry, iron on low on the reverse to keep the ribs crisp.
• Viscose knits (Muna, Maryann) — gentle wash at 30°, reshape and dry flat.
• Tailored pieces (Myriam Dress, Monique Blazer, Maysa Pants) — dry clean, or spot clean and air.

Questions about a specific piece? Ask us on WhatsApp or in the store — we're happy to help.