Inside the LAUDEEN concept store in Deinze

ABOUT LAUDEEN

Beautiful things, chosen with care

LAUDEEN is a concept store for fashion, lifestyle and beauty — online across Europe and every Friday and Saturday in our store in Deinze. Small independent brands, honest materials and pieces with character.

LAUDEEN concept store storefront at Tolpoortstraat 84, Deinze

OUR STORY

From a pop-up table to a concept store

LAUDEEN started as Styling by Claudia: a stylist's eye for the pieces that make an outfit, shared at pop-up shops around Ghent — from a first table of nails & bling to fashion weekends at Carmen and Cocotine.

Styling grew into a curated shop, and the shop became LAUDEEN. Today we select jewellery, bags, skincare and home pieces from independent European brands and ship them across Europe from Belgium.

And every Friday and Saturday you can see, feel and try it all in our store on Tolpoortstraat in Deinze.

What we stand for

  • 01

    Hand-picked, always

    Every brand and every piece is chosen by us, in person. If we wouldn't wear it, gift it or put it on our own shelf, it isn't here.

  • 02

    Independent European brands

    Small labels from Belgium, the Netherlands, France, Germany, Spain and beyond — designs you won't see on every corner.

  • 03

    Honest materials

    Leather that lasts, gold-plated jewellery, natural skincare and paper goods with soul: beautiful today, still beautiful in years.

  • 04

    Online and in person

    Shop from your sofa with shipping across Europe, or drop by our store in Deinze on a Friday or Saturday. Same selection, same personal advice.

Claudia Schoutteeten

I only sell what I'd love to receive myself. Not everything — just the good things.

Claudia SchoutteetenFounder & curator

Belgian-Brazilian, started out as a stylist in Ghent, and built LAUDEEN around one simple idea: fewer, better things. You'll find her behind the counter in Deinze every Friday and Saturday.

How we got here

  1. 2016

    The first pop-up

    Styling by Claudia sets up its very first pop-up shop: a table full of nails & bling, and the start of something bigger.

    Read the story →
  2. 2017

    Pop-ups across Ghent

    Carmen, Cocotine, the Summer Ladies Event: fashion weekends with friends, fellow makers and a lot of coffee.

    All our stories →
  3. Next

    Styling by Claudia becomes LAUDEEN

    A new name for a curated store: fashion, lifestyle and beauty from independent European brands, shipped from Belgium.

    Discover our brands →
  4. Today

    Our concept store in Deinze

    Tolpoortstraat 84 — open Friday and Saturday from 12:00 to 18:00. Come say hi, no appointment needed.

    Plan your visit →

Come and see for yourself

Browse the collection online, read our stories or visit us in Deinze.

Visit the storeDiscover our brandsRead our stories