Noella - The brand

Noella is a Danish fashion brand with a clear idea of what a good wardrobe needs: easy pieces that feel considered. The starting point is Scandinavian minimalism, but never the austere kind — there is always a twist. A rib where you expect a flat knit, an unexpected colour, a stripe, a sleeve with a bit of volume.

Noella designs its own collections from colour and fabric to fit, which is why the pieces hang well, wear well and sit at a price that still feels fair. Four collections a year, with quick express drops in between, so there is always something new on the rail — and the knits in soft alpaca blends come back season after season.

We chose Noella as the first clothing brand at LAUDEEN because it does what the rest of the shop does: it makes everyday life a little more beautiful without trying too hard. Noella is exclusive to LAUDEEN in the Deinze region — come and try the collection on in the store on Tolpoortstraat, or order online and we'll ship it from Deinze.